WS Pacific Publications, Inc (WSPPI). also known as Learning Is Fun (LIF) is the Philippines' leading book publisher and distribution company engaged in different selling strategies, each successfully addressing a particular market.

We are dedicated to creating a fun-filled culture of reading among children at the earliest possible age, regardless of economic status. It is committed to bringing premium quality books at affordable prices and making them easily  accessible through our valued partners.

Learning is Fun is the creator of the well-known brands such as Smart Babies, Smart Kids, Batang Matalino, Creative Children, and other popular educational books. Product categories include early learning, activity books, workbooks, game and toy books, story books, reference books, inspirational books, and cookbooks, among others.

“Learning Is Fun” is the ultimate goal for anyone looking for the best in children's books.